Why Are Logs So Expensive (Yet Still Essential)?

A man in a black sweater smiling for the camera while being observed and captured in logs.
Alok Bhide

Head of Product Innovation at Chronosphere

Alok Bhide is the Head of Product Innovation at Chronosphere, and has been in the Observability space for over a decade, formerly as a Director of Product at Spunk and CPO at Universal Tennis, where he was also responsible for SRE and the Engineering teams.  Alok is currently responsible for the Logs offering at Chronosphere.  Having worked as a vendor and as a customer of Observability tools, Alok is heavily focused on improving the value-to-cost profile of logging, which remains a big pain point for small and large shops alike.

Sophie Kohler, with straight brown hair, stands in front of a gray studio backdrop wearing a red and gold patterned jacket and smiling slightly.
Sophie Kohler

Social Media and Content Manager | Chronosphere

Sophie Kohler is a Content Writer at Chronosphere where she writes blogs as well as creates videos and other educational content for a business-to-business audience. In her free-time, you can find her at hot yoga, working on creative writing or playing a game of pool.

The debate: Are 90% of logs truly useless—or just circumstantially valuable?

In this episode, Sophie Kohler sits down with Alok, Head of Product Innovation at Chronosphere, to talk all things logging, observability, and incident response in cloud native environments.

Key Topics Covered:

  • What teams really need from logs to improve engineering efficiency
  • Why logs are still critical in modern observability stacks
  • The hidden costs of log data (and how to reduce them!)
  • How a unified observability platform improves root cause analysis
  • Tips for managing high-volume log ingestion without breaking the bank
  • Why multiple tools slow down incident resolution—and what to do

Make smarter decisions about your telemetry tools.

Learn how Chronosphere is helping teams scale observability without compromising performance or cost.