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Speaker Spotlight: Platform Engineering Meetup: SREcon 2025

Date: Mon, March 24, 2025

Location: Santa Clara | California

Speaker Spotlight" text with "Mar 24 2025" and "SREcon 2025" on a gradient background featuring a lighthouse.

Event Overview

Join us on the eve of SREcon for a night of platform engineering talks and networking! We’re honored to be joined by our speakers (who are in town for SREcon), Paige Cruz from Chronosphere, David Rifkin from Embrace, and Theo Klein from Google.

​This will be the fourth SF Platform event, and the first we’ve hosted in Silicon Valley.

​This is an excellent chance to meet the local Silicon Valley platform community, as well as those visiting for SREcon. If you’re working in engineering, platform, infrastructure, DevOps, or are curious about the fields, this event is a great fit for you.

Session: More Carrot, Less Stick: Driving Platform Adoption

You built a platform or some tool to make engineers’ lives easier—but they aren’t using it. Now what? “Build it and they will come” is a cute phrase but doesn’t reflect reality. Chasing down teams or individual developers to enforce compliance is a recipe for frustration all around.

There’s a better way! By borrowing practices from UX Research, Product Management and yes even Marketing you can understand what is and isn’t working, gather meaningful feedback, and show your platforms value and impact.

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Speakers

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Paige Cruz
Paige Cruz

Principal Developer Advocate | Chronosphere

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Paige Cruz

Principal Developer Advocate | Chronosphere

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Principal Developer Advocate | Chronosphere

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Paige Cruz is a Principal Developer Advocate at Chronosphere passionate about cultivating sustainable on-call practices and bringing folks their aha moment with observability.

She started as a software engineer at New Relic before switching to Site Reliability Engineering holding the pager for InVision, Lightstep, and Weedmaps. Off-the-clock you can find her spinning yarn, swooning over alpacas, or watching trash TV on Bravo.